TruckerCloud: From Freight Visibility to Insurance Intelligence
TruckerCloud keeps popping up, every day.
They're everywhere lately, integrating with almost every insurance carrier. Naturally, we needed to dig in and find out more. Who are they? What do they actually do? And why is everyone suddenly asking fleets to connect?
TruckerCloud didn’t start out as an insurance tool. It
started as a way to track freight. But over time, it became one of the most
important data platforms in commercial auto. Today, it powers everything from
underwriting to claims. Here's how it got there.
How TruckerCloud Changed the Game for BrokersBefore TruckerCloud, brokerage meant endless check calls.
Brokers had to manually call carriers one at a time. Not efficient. Not
scalable. And definitely not consistent.
When TruckerCloud launched in 2012, it fixed that pain fast. It connected
brokers to dozens of ELD systems through a single dashboard. Suddenly, brokers
could get real-time freight visibility without calling drivers or juggling
apps. That didn’t just save time. It changed the game. Brokers started giving
real-time ETAs, flagging delays, and standing out in a tight market.
Even today, clients say TruckerCloud bridges the gap between tech and clarity.
One director of safety said it delivers:
“Unified insights enabling precise underwriting, optimized premiums, and
proactive risk mitigation.”
That’s the impact. TruckerCloud gave smaller brokerages access to big-time
visibility without needing custom integrations.- Cut manual check calls in half
- Ended data silos
- Integrated with most TMS platforms and shipper portals
- Made real-time freight tracking available to brokers of all sizes
And that broker visibility laid the groundwork for the next move: opening that
data to insurers.
From Load Tracking to Data Powerhouse2012 to 2018
TruckerCloud launched in Atlanta in 2012. It helped brokers, shippers, and 3PLs
track freight using ELD data. The team built out connections to dozens of
systems and created one dashboard to monitor every load in real time.
2021
They launched Instant Carrier Onboarding. Users could now connect to a
carrier's ELD in minutes instead of waiting a day or two.
“It’s cost effective, ELD based, and fast enough for the spot market.” —
Spencer Mitchell, CEO
That made TruckerCloud a must-have for brokers and opened the door to something
bigger.
Moving Into Insurance
Once the platform had all that data flowing in, the next
step was obvious. Use it for risk.
Timeline
2022: First insurer and MGA partnerships
2023 to 2024: Launched tools for crash alerts and driver behavior
2025: Integrated with over 100 ELD and camera systems. Some insurers now
require it to quote
Who Uses It Now
- Cable Insurance: Uses real-time crash alerts and behavior
reports
- RLI Transportation: Pulls live data for underwriting
- ISC Transportation: Offers the platform as part of insured onboarding
- TenFour Insurance: Requires TruckerCloud before quoting certain accounts
- More: Including Northland, Kinsale, Canal, and Great West
New Leadership, Bigger Goals
In July 2025, TruckerCloud named Tiana Schowe, CPCU as Head
of Commercial Strategy. She has over 20 years in transportation insurance and
helps connect the tech to underwriting, claims, and compliance.
“They’ve integrated with most telematics and camera providers and are working
with a big part of the insurance market.” — Tiana Schowe
What TruckerCloud Offers Now- Crash alerts in minutes
- Driver behavior tracking
- Mileage by state and VIN
- Hours of service tracking
- Risk scores by trip and region
How Insurers Score RiskThe data pipeline looks like this:
1. Collect: Real-time and historical data
2. Normalize: Clean it up across different vendors
3. Enrich: Add VINs, routes, and timestamps
4. Analyze: Deliver reports to underwriting and claims
They score:
- Where trucks go (ZIP code risk)
- Speed versus posted limits
- Sudden braking or turns
“We’re helping insurers be more accurate and more efficient.” — Spencer
Mitchell
“It’s helped us expand our reach and improve support.” — Paul Brocklebank,
Canal Insurance
What This Means for the Industry
This isn’t just about quoting faster. It’s about changing
how risk is measured and who controls the story. That shift helps fleets that
run clean. But it also brings new pressure.
Telematics platforms now show insurers where you were, how fast you were going,
and whether your driver slammed the brakes in Georgia last Tuesday. That kind
of tracking changes how risk is rated and how fleets are judged.
Fleets need to know what’s being pulled, how long it sticks around, and what
happens when it gets used out of context. Because once it’s in your profile, it
stays there, even if it doesn’t tell the whole story.
Our $0.02 We’re not shy about it. We have mixed feelings about all the
sharing. The need for transparency has always been there. And we’re not saying
don’t share or if you choose not to share you are being shady. If your fleet is safe, the
inspections, MVRs, and loss runs should already back that up. Real safety shows
up everywhere...not just in a data feed.
Data can’t fix what culture won’t address
At the same time, nuclear verdicts and inflated claims have skyrocketed over
the past seven years. Carriers are under pressure. They don’t want to wait days
for a call or a PDF. They want, no, they need crash data ASAP. That urgency is driving demand
for instant access.
Still, the idea of systems pulling everything with no filter is unsettling. But
this is where we’re headed. More insurers are tying quotes and rates to
platforms like TruckerCloud. Real-time data is the new baseline.
And TruckerCloud isn’t just for freight anymore. It’s shaping pricing,
eligibility, claims, and more.
If you’re asked to connect your ELD, understand it’s all or nothing. The system
pulls everything it’s built to pull. You don’t get to choose what’s shared. And
once it’s in, you don’t get to take it back.
Data might drive the decision, but people still drive the trucks.
Email:info@trucku.biz
Disclosure:
This post is for educational purposes only. It’s not legal
advice, insurance advice, or a substitute for calling your agent. We’re good,
but we’re not psychic. Policies vary, laws change, and courtrooms get weird.
Don’t make decisions based solely on something you read on the internet, unless
it’s from us, in writing, with your name on it.
All opinions are our own and do not represent the views of
any carrier, employer, or underwriting department that occasionally wishes we
were quieter on LinkedIn.
TruckerCloud keeps popping up, every day.
They're everywhere lately, integrating with almost every insurance carrier. Naturally, we needed to dig in and find out more. Who are they? What do they actually do? And why is everyone suddenly asking fleets to connect?
TruckerCloud didn’t start out as an insurance tool. It
started as a way to track freight. But over time, it became one of the most
important data platforms in commercial auto. Today, it powers everything from
underwriting to claims. Here's how it got there.
How TruckerCloud Changed the Game for Brokers
Before TruckerCloud, brokerage meant endless check calls.
Brokers had to manually call carriers one at a time. Not efficient. Not
scalable. And definitely not consistent.
When TruckerCloud launched in 2012, it fixed that pain fast. It connected brokers to dozens of ELD systems through a single dashboard. Suddenly, brokers could get real-time freight visibility without calling drivers or juggling apps. That didn’t just save time. It changed the game. Brokers started giving real-time ETAs, flagging delays, and standing out in a tight market.
Even today, clients say TruckerCloud bridges the gap between tech and clarity. One director of safety said it delivers:
“Unified insights enabling precise underwriting, optimized premiums, and
proactive risk mitigation.”
That’s the impact. TruckerCloud gave smaller brokerages access to big-time
visibility without needing custom integrations.
- Cut manual check calls in half
- Ended data silos
- Integrated with most TMS platforms and shipper portals
- Made real-time freight tracking available to brokers of all sizes
- Ended data silos
- Integrated with most TMS platforms and shipper portals
- Made real-time freight tracking available to brokers of all sizes
And that broker visibility laid the groundwork for the next move: opening that data to insurers.
From Load Tracking to Data Powerhouse
2012 to 2018
TruckerCloud launched in Atlanta in 2012. It helped brokers, shippers, and 3PLs track freight using ELD data. The team built out connections to dozens of systems and created one dashboard to monitor every load in real time.
TruckerCloud launched in Atlanta in 2012. It helped brokers, shippers, and 3PLs track freight using ELD data. The team built out connections to dozens of systems and created one dashboard to monitor every load in real time.
2021
They launched Instant Carrier Onboarding. Users could now connect to a carrier's ELD in minutes instead of waiting a day or two.
They launched Instant Carrier Onboarding. Users could now connect to a carrier's ELD in minutes instead of waiting a day or two.
“It’s cost effective, ELD based, and fast enough for the spot market.” —
Spencer Mitchell, CEO
That made TruckerCloud a must-have for brokers and opened the door to something
bigger.
Moving Into Insurance
Once the platform had all that data flowing in, the next step was obvious. Use it for risk.
Timeline
2022: First insurer and MGA partnerships
2023 to 2024: Launched tools for crash alerts and driver behavior
2025: Integrated with over 100 ELD and camera systems. Some insurers now require it to quote
Who Uses It Now
- Cable Insurance: Uses real-time crash alerts and behavior reports
- RLI Transportation: Pulls live data for underwriting
- ISC Transportation: Offers the platform as part of insured onboarding
- TenFour Insurance: Requires TruckerCloud before quoting certain accounts
- More: Including Northland, Kinsale, Canal, and Great West
New Leadership, Bigger Goals
In July 2025, TruckerCloud named Tiana Schowe, CPCU as Head of Commercial Strategy. She has over 20 years in transportation insurance and helps connect the tech to underwriting, claims, and compliance.
“They’ve integrated with most telematics and camera providers and are working
with a big part of the insurance market.” — Tiana Schowe
What TruckerCloud Offers Now
- Crash alerts in minutes
- Driver behavior tracking
- Mileage by state and VIN
- Hours of service tracking
- Risk scores by trip and region
- Driver behavior tracking
- Mileage by state and VIN
- Hours of service tracking
- Risk scores by trip and region
How Insurers Score Risk
The data pipeline looks like this:
1. Collect: Real-time and historical data
2. Normalize: Clean it up across different vendors
3. Enrich: Add VINs, routes, and timestamps
4. Analyze: Deliver reports to underwriting and claims
1. Collect: Real-time and historical data
2. Normalize: Clean it up across different vendors
3. Enrich: Add VINs, routes, and timestamps
4. Analyze: Deliver reports to underwriting and claims
They score:
- Where trucks go (ZIP code risk)
- Speed versus posted limits
- Sudden braking or turns
“We’re helping insurers be more accurate and more efficient.” — Spencer Mitchell
“It’s helped us expand our reach and improve support.” — Paul Brocklebank,
Canal Insurance
What This Means for the Industry
This isn’t just about quoting faster. It’s about changing how risk is measured and who controls the story. That shift helps fleets that run clean. But it also brings new pressure.
Telematics platforms now show insurers where you were, how fast you were going, and whether your driver slammed the brakes in Georgia last Tuesday. That kind of tracking changes how risk is rated and how fleets are judged.
Fleets need to know what’s being pulled, how long it sticks around, and what happens when it gets used out of context. Because once it’s in your profile, it stays there, even if it doesn’t tell the whole story.
Our $0.02
We’re not shy about it. We have mixed feelings about all the
sharing. The need for transparency has always been there. And we’re not saying
don’t share or if you choose not to share you are being shady. If your fleet is safe, the
inspections, MVRs, and loss runs should already back that up. Real safety shows
up everywhere...not just in a data feed.
Data can’t fix what culture won’t address
At the same time, nuclear verdicts and inflated claims have skyrocketed over
the past seven years. Carriers are under pressure. They don’t want to wait days
for a call or a PDF. They want, no, they need crash data ASAP. That urgency is driving demand
for instant access.
Still, the idea of systems pulling everything with no filter is unsettling. But this is where we’re headed. More insurers are tying quotes and rates to platforms like TruckerCloud. Real-time data is the new baseline.
And TruckerCloud isn’t just for freight anymore. It’s shaping pricing, eligibility, claims, and more.
If you’re asked to connect your ELD, understand it’s all or nothing. The system pulls everything it’s built to pull. You don’t get to choose what’s shared. And once it’s in, you don’t get to take it back.
Data might drive the decision, but people still drive the trucks.
Email:info@trucku.biz
Disclosure:
This post is for educational purposes only. It’s not legal advice, insurance advice, or a substitute for calling your agent. We’re good, but we’re not psychic. Policies vary, laws change, and courtrooms get weird. Don’t make decisions based solely on something you read on the internet, unless it’s from us, in writing, with your name on it.
All opinions are our own and do not represent the views of
any carrier, employer, or underwriting department that occasionally wishes we
were quieter on LinkedIn.
